The New Tide of Charleston
Bringing a fresh perspective to Charleston’s hospitality scene, The Cooper sits in the heart of downtown along the waterfront, overlooking the scenic Cooper River. Conceived by Charleston-based Beemok Hospitality Collection and designed by Champalimaud Design and Meyer Davis, The Cooper embodies modern luxury with an easy, unpretentious spirit.
Partnering closely with Beemok Hospitality Collection, King & Partners defined the brand’s positioning and strategy, crafted a dynamic identity and campaign, and developed immersive brand experiences supported by a thoughtful media strategy to introduce The Cooper to the world. Our ongoing collaboration continues as we build momentum around this new destination and lead all marketing and paid media efforts moving forward.
Campaign credits:
Creative Direction: King & PartnersDirector/Photographer: Terence ConnorsDP: Tyler PakstisProduction: King & PartnersEP: River MyersLP: Jessica ThielStyling: Marcus AllenMakeup Artist: Ai YokomizoHair Stylist: Dylan ChavlesProp Stylist: Angela HallTalent: River, Ethan Riozzi-Bodine, Sera MannPost Supervisor: Flo BaumannEditor: Rory PfotenhauerMusic: Miles FelixRetouching: Jenny Stigsdotter
Bringing a fresh perspective to Charleston’s hospitality scene, The Cooper sits in the heart of downtown along the waterfront, overlooking the scenic Cooper River. Conceived by Charleston-based Beemok Hospitality Collection and designed by Champalimaud Design and Meyer Davis, The Cooper embodies modern luxury with an easy, unpretentious spirit.
Partnering closely with Beemok Hospitality Collection, King & Partners defined the brand’s positioning and strategy, crafted a dynamic identity and campaign, and developed immersive brand experiences supported by a thoughtful media strategy to introduce The Cooper to the world. Our ongoing collaboration continues as we build momentum around this new destination and lead all marketing and paid media efforts moving forward.
Campaign credits:
Creative Direction: King & PartnersDirector/Photographer: Terence ConnorsDP: Tyler PakstisProduction: King & PartnersEP: River MyersLP: Jessica ThielStyling: Marcus AllenMakeup Artist: Ai YokomizoHair Stylist: Dylan ChavlesProp Stylist: Angela HallTalent: River, Ethan Riozzi-Bodine, Sera MannPost Supervisor: Flo BaumannEditor: Rory PfotenhauerMusic: Miles FelixRetouching: Jenny Stigsdotter
- Strategy & Positioning
- Brand Identity
- Brand Voice
- Brand Experience
- Campaign Creative & Strategy
- Campaign Production
- Ad Design
- Marketing Strategy, Media Planning & Placement
- Paid Search
- Paid Social
- CTV & Linear TV
- OOH & Print Ad
- Email & CRM
- SEO
- Reporting & Analytics
- Website Design & Development
