In Pursuit of Comfort
Since its founding in Savannah, Georgia in 2014, LAKE has built a devoted following for its beautifully crafted sleepwear made from 100% Peruvian Pima cotton. King & Partners partnered with the brand to evolve its visual identity and creative expression, while enhancing strategy, campaigns, and packaging to reinforce LAKE’s position as the premier destination for elevated comfort and gifting.
Photography courtesy of LAKE/Terence Connors
Since its founding in Savannah, Georgia in 2014, LAKE has built a devoted following for its beautifully crafted sleepwear made from 100% Peruvian Pima cotton. King & Partners partnered with the brand to evolve its visual identity and creative expression, while enhancing strategy, campaigns, and packaging to reinforce LAKE’s position as the premier destination for elevated comfort and gifting.
Photography courtesy of LAKE/Terence Connors
- Brand Identity
- Content Creative Direction
- Packaging Design & Brand Applications
- Gifting Strategy & Experience
- Digital Campaign
