Ready to Wear Campaign
Creative Direction: King & Partners
Production: King & Partners
Photographer: Fahim Kassam
Wardrobe Stylist: Karolyn Pho
Hair & Makeup: Jessica Smalls
Talent: Damson Idris, Alexis Carrington
A story of love, legacy, and connection
Inspired by a forever role model and mother, Silifat Idris,celebrated artist Damson Idris honors life’s milestones with jewelry that embodies value and prestige. Silifat’s legacy and Damson’s vision fuse fashion, art, and craftsmanship into modern, soulful pieces that evoke heritage and connection. At its core, DIDRIS is about family, love, and the timeless art of self-expression.
King & Partners partnered with Damson to shape every facet of the brand—from positioning and identity, to packaging and art direction, and website.
Inspired by a forever role model and mother, Silifat Idris,celebrated artist Damson Idris honors life’s milestones with jewelry that embodies value and prestige. Silifat’s legacy and Damson’s vision fuse fashion, art, and craftsmanship into modern, soulful pieces that evoke heritage and connection. At its core, DIDRIS is about family, love, and the timeless art of self-expression.
King & Partners partnered with Damson to shape every facet of the brand—from positioning and identity, to packaging and art direction, and website.
View the site
didris.com
- Brand Strategy & Positioning
- Brand Identity
- Packaging Design
- Content Creative Direction
- Design of Ads
- Website Design/UX
