A story of love, legacy, and connection

Inspired by a forever role model and mother, Silifat Idris,celebrated artist Damson Idris honors life’s milestones with jewelry that embodies value and prestige. Silifat’s legacy and Damson’s vision fuse fashion, art, and craftsmanship into modern, soulful pieces that evoke heritage and connection. At its core, DIDRIS is about family, love, and the timeless art of self-expression.

King & Partners partnered with Damson to shape every facet of the brand—from positioning and identity, to packaging and art direction, and website.