Fairmont Hotels & Resorts Launches “Make Special Happen” Campaign to Celebrate Its Legendary Heritage and Create Unforgettable Moments
Fairmont Hotels & Resorts, the world-renowned luxury hospitality brand, has unveiled its new global campaign, “Make Special Happen”, designed to celebrate its centennial legacy and elevate every guest experience into a memorable celebration. This bold creative initiative pays tribute to Fairmont’s rich history of hosting iconic moments while setting the stage for a vibrant future filled with extraordinary experiences.
At its core, the campaign captures the magic and anticipation leading up to a grand celebration, showcasing how Fairmont’s dedicated colleagues and diverse guests come together to create unforgettable memories. It highlights the brand’s unique ability to transform everyday moments into special occasions, blending heritage with contemporary elegance.
The campaign was developed by King & Partners and directed by acclaimed filmmaker Jean Claude Thibaut. Shot on location at the historic Fairmont Royal York in Toronto, the campaign evokes the charm and glamour of a classic film, reflecting the timeless sophistication and adventurous spirit that have defined Fairmont since its inception. The visual storytelling nods to the brand’s prestigious past, including hosting momentous events like the signing of the United Nations Charter in San Francisco, Truman Capote’s legendary Black and White Ball in New York, and John Lennon and Yoko Ono’s famous “bed-in for peace” in Montreal.
