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The XI

May 5, 2020

King & Partners has been engaged by HFZ to ideate and create campaigns and messaging for The XI building in NYC.

One square block. Two unprecedented icons stretch skyward, nestled between the Hudson River and the High Line. Parallels are drawn—from the yin & yang duality of the sister residences to the unique balance between convention and avant garde, timeless travertine and dynamic technology. At these crossroads, where a storied New York neighborhood meets trails yet to be blazed, Bjarke Ingels’ feat of engineering connects with an international paragon of luxury, Six Senses hotel and spa, and the world’s foremost interior designers, Gabellini Sheppard and Gilles & Boissier. Combining revelation, idealism, inventive genius, and refinement, a new architectural accord is realized.