Luxury hospitality brand Fairmont Hotels & Resorts has unveiled its latest global brand campaign to pay homage to the brand’s centurion heritage as host to some of the world’s most storied celebrations and history-making moments.
Also known as “Fairmont presents ‘make special happen”, the campaign tells the story of the build-up to a grand celebration, capturing how Fairmont colleagues and guests come together to “Make special happen”. The resulting campaign is Fairmont at its most captivating, elevating the art of making every moment a celebration.
Developed by King & Partners, the new campaign was directed by filmmaker Jean Claude Thibaut, and shot at Fairmont Royal York in Toronto. Stylistically, the creative evokes the charm of a classic film, a tribute to the refined elegance of a bygone era, where the North American spirit of allure and adventure on which Fairmont was founded, is reimagined for today.
It was inspired by the brand’s rich heritage of hosting some of history’s most momentous occasions, from the signing of the United Nations Charter in San Francisco, to Truman Capote’s Black and White Ball in New York City, to John Lennon and Yoko Ono’s ‘bed in for peace’ in Montreal.
