“In the Middle East and North Africa, for example, this comes to life through Marrakech Unveiled: A Sky-to-Souk Journey,” Nour says. “Guests in Morocco begin with a sunrise hot air balloon ride over the desert plains and the Atlas Mountains, followed by local refreshments at a camp, and from there, they return to the Medina, journeying through hidden valleys and immersing themselves in the rich local culture.”
“It is more than a scenic activity, it is a fully immersive experience that reveals the true essence of the destination in a deeply personal way,” he explains. “These special moments bring “Make Special Happen” to life in ways that feel personal, authentic, and deeply connected to place.”
Fairmont brought the campaign to life through its partnership with King & Partners and filmmaker Jean Claude Thibaut.
Nour says initial consumer sentiment and response from audiences globally have been very positive.
“Given the campaign’s strong digital focus, it allows us to maximise our reach and engagement with audiences across the Middle East, using full-funnel social, programmatic, and behavioral targeting to connect in a more personalised and meaningful way,” he says.
“We continue to monitor audience response closely through social listening, media analytics, and guest feedback to optimise the campaign and ensure it remains relevant and impactful across diverse global markets,” Nour concludes.
