The goal ?   To be more than Instagram favorite – we wanted to create a timeless brand that captures a heritage essence without feeling “faux-old”

We achieved that goal by undergoing an extensive look into the Venus et Fleur consumer, now and future, and delivered a brand strategy and positioning that places Venus et Fleur in a position to flourish and succeed.

We then created a breath-taking brand identity and flexible brand system.

From there we delivered creative direction and design for advertising, packaging and more.    Finally we designed and developed a sophisticated eCommerce flagship – with a UX flow that can easily make sense of the myriad of product variants and gifting challenges.