SKIMS engaged with King & Partners to create an identity, brand system and website design/UX. We delivered a visual identity and site design along with a feel of the brand experience. It was important for SKIMS to have a brand system that supports growing products lines and a user experience optimized for the best product discovery and path to purchase.
Brand Identity
When SKIMS was launched, the initial visual identity was minimal, yet bold. We built upon our original brand system by adding a secondary font and created visual hierarchy, overall refining and evolving the brand for continued growth.
Site Redesign
Similar to the initial visual identity, the site was minimal and bold, primarily focused on introducing the brand and its first collection. We redesigned the site to reflect a refined, refreshed brand and designed an optimal shopping experience with a new structure, including categorization and enhanced browsing, product detail, and branded content. We then improved the site management to include sophisticated merchandising and flexibility.
