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King & Partners worked closely with the SKIMS team to create brand from the ground up – working with SKIMS to define the idea, the identity, and the foundation that scaled into a global powerhouse.
With a large assortment of product categories and new collections being created it was important for SKIMS to have a brand system that supports growing product lines and a user experience optimized for the best product discovery and path to purchase.
King & Partners worked closely with the SKIMS team to create brand from the ground up – working with SKIMS to define the idea, the identity, and the foundation that scaled into a global powerhouse.
With a large assortment of product categories and new collections being created it was important for SKIMS to have a brand system that supports growing product lines and a user experience optimized for the best product discovery and path to purchase.
- Brand Identity
- Website Design & UX
Brand System
We created a brand framework for SKIMS where clarity, tone, and proportion do the heavy lifting across categories, channels, and launches.
We created a brand framework for SKIMS where clarity, tone, and proportion do the heavy lifting across categories, channels, and launches.
Site Design
We designed the site to reflect a refined, strong brand and designed an optimal shopping experience with a smart structure, including categorization and enhanced browsing, product detail, and branded content.
We designed the site to reflect a refined, strong brand and designed an optimal shopping experience with a smart structure, including categorization and enhanced browsing, product detail, and branded content.
