Fairmont Hotels and Resorts - Wellness Without Walls
Fairmont came to K&P looking to bring clarity and cohesion to their wellness offering. We wanted to tell the story of Wellness Without Walls – a unifying idea that redefines wellness as something not confined to a single space, but woven throughout the entire guest experience. At Fairmont, wellness is a way of life, shaped by movement, nourishment, recovery, and thoughtful design. We developed a campaign idea featuring Kylian Mbappé as the embodiment of purposeful performance and restorative balance, “No Excuses” becomes a clear expression of that philosophy, wellness without walls, built into every moment.
King & Partners developed and produced a campaign that highlights Fairmont’s holistic wellness offering in a way that is engaging, memorable, and scalable across the portfolio.
In Partnership with Interconnected Ventures
Concept: Tony KingCreative Direction: Minh Anh Vo Schuft at King & Partners
Director/Photographer: Harrison Boyce
DP: Borja Llorens
Co Production: Group Thrpy
Managing Partner/EP: Shelby Ross
EP: Min Soo Elle Kim
LP: Annalise Rowane
Service Producer: Twentyfour Seven
Styling: Ana Vázquez
Makeup Artist: Luna Betsch
Talent: Kylian Mbappé
Post Producer: Gabrielle Lia
Color: Mario Lorente at Patterned
VFX: Nicolas Torres
Editor: Erik Klein
Still Retoucher: Anna Vysokova Fokina at 605 Team
Fairmont came to K&P looking to bring clarity and cohesion to their wellness offering. We wanted to tell the story of Wellness Without Walls – a unifying idea that redefines wellness as something not confined to a single space, but woven throughout the entire guest experience. At Fairmont, wellness is a way of life, shaped by movement, nourishment, recovery, and thoughtful design. We developed a campaign idea featuring Kylian Mbappé as the embodiment of purposeful performance and restorative balance, “No Excuses” becomes a clear expression of that philosophy, wellness without walls, built into every moment.
King & Partners developed and produced a campaign that highlights Fairmont’s holistic wellness offering in a way that is engaging, memorable, and scalable across the portfolio.
In Partnership with Interconnected Ventures
Concept: Tony KingCreative Direction: Minh Anh Vo Schuft at King & Partners
Director/Photographer: Harrison Boyce
DP: Borja Llorens
Co Production: Group Thrpy
Managing Partner/EP: Shelby Ross
EP: Min Soo Elle Kim
LP: Annalise Rowane
Service Producer: Twentyfour Seven
Styling: Ana Vázquez
Makeup Artist: Luna Betsch
Talent: Kylian Mbappé
Post Producer: Gabrielle Lia
Color: Mario Lorente at Patterned
VFX: Nicolas Torres
Editor: Erik Klein
Still Retoucher: Anna Vysokova Fokina at 605 Team
- Campaign Concept
- Creative Direction
- Production
- Ad Design
