Tony began his career in fashion online as Gucci Group’s eBusiness Design Director. 2004 marked the year that he established CREATETHE GROUP to transform the face of luxury online. As the former chief creative officer and founder, Tony led the conceptualization and development of digital solutions in his New York, Milan, and London offices. Under his exacting standards and distinctly unique creative direction, Tony has been a leader in design solutions for over a decade. Dissatisfied with big agency mentality, Tony founded a new kind of agency with King & Partners in 2010.