A Beautiful & Unique Shopping Experience
Our challenge was to create a digital environment that invoked the beautiful and original designs of the Brazilian-made jewelry brand. The result is a site that marries fun with fancy, clever design with intelligent build.
We designed and built the site to be scalable for the brand’s unique needs.
It evolved from a non-transactional digital showroom to a full-fledged eCommerce flagship.
We did away with typical eCommerce grids in favor of silhouette product photography to make the screen space feel more organic.
Movement throughout the homepage highlights interesting jewelry features.
eCommerce features include shop by collection, category and a comprehensive gifting section, all powered by the Sellect eCommerce platform.
The World of Yael Sonia section opens the doors to the designer’s point of view and the inspiration behind her work.
Site visitors can explore the atelier, or make an appointment to visit the New York or Sao Paulo showrooms.
King & Partners combines excellence in design and creative direction with technology. They worked hand-in-hand with us to seamlessly execute our brand vision.
Roberto Nishimura, Brand Director, Yael Sonia