Perfecting The Journey
Founded in 1975, TUMI is a brand with global presence, well known for its high-end bags and accessories for travel, featuring exceptional design and innovative details.
Tumi asked King & Partners to design and build a solution that bridged the gap between exciting brand content and eCommerce best practices. We embarked on a homepage and navigation redesign along with subsequent AB testing.
Based on TUMI customers’ behavior on mobile, the mobile homepage focuses on a quick browsing experience, providing straightforward and direct paths.
We designed the homepage to get shoppers to the product quicker without sacrificing brand experience. Utilizing all new assets produced by the marketing team, we positioned Tumi as a orientated brand while highlighting the exceptional technical features that make the product so special.