The XI

A Profound Tranquility

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A campaign that speaks to the lifestyle of The XI

Feel elevated and grounded all at once.

Home is an experience all its own at The XI from the striking architecture of two travertine-clad towers stretching skyward to the infinite breadth of unprecedented wellness offerings and extraordinary six-star services by Six Senses.

King & Partners developed a campaign that speaks to the poetic lifestyle of The XI as told through six pillars—Home, Wellness, Connection, Culture, Hospitality, and Design. Representing the fine balance between dynamic city life, unparalleled views, and a focus on cutting-edge wellness, campaign language can be seen executed in a poetic, effervescent style and incorporated seamlessly alongside vibrant photography across both digital and print advertising, social media, and website.