3.1 Phillip Lim

Sharp & Effective

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Establishing eCommerce for a Breakthrough Designer

3.1 Phillip Lim asked King & Partners to help establish the globally acclaimed brand’s online presence and launch its first eCommerce site, powered by the Sellect platform. Our designers and developers worked hand-in-hand to devise a site that could show the brand’s collections in a way that was not only digitally functional, but also as elegant and modern as the clothes themselves.

Constant content

We created a series of flexible homepage designs, ensuring that the homepage is always populated with new content that supports seasonal marketing objectives.

An unconventional approach

The unconventional product grid reflects the brand’s approach to fashion.

By breaking away from the status quo, the brand leaves a memorable impression while propelling sales through a unique product display.

A digital dressing room

Displaying product with browser-length images, product shots in multiple angles, full-screen zoom, and ample white space to breathe conveys the feeling of a relaxed dressing room experience.

Every thoughtful detail of the garments can be appreciated.

With responsive development, we ensured a robust brand experience across devices.

Our partnership with 3.1 Phillip Lim established the brand’s digital-forward approach to commerce, setting the precedent for many other contemporary luxury brands.