A Sleek Digital Flagship for a Landmark Brand
Kenneth Cole Productions came to King & Partners seeking a redesigned eCommerce experience that would accurately express the brand re-positioning and open up appeal to new target demographics. King & Partners responded with an elevated creative strategy that pulled apart the siloed sections of content and commerce, blending them together to create a comprehensive experience aligning with global brand objectives.
It was important that the new site protect current online revenue streams, while increasing eCommerce conversion rates, so we strategized a user experience that made path to purchase a priority.
Our ideas for Feature Shop landing page design and content has rolled into a refreshed approach for overall brand art direction, with digital content influencing in-store ideas, and vice versa. KennethCole.com is a culmination of collaborative thinking, where design and technology, and digital and in-store, influence each other to reach common goals.