The Beauty of Simplicity

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Simplicity is Key

Judith & Charles is a Canadian-based brand designing ready to wear for women who love a clean, minimal look. King & Partners created a beautiful and easy-to-use eCommerce experience that celebrates the beauty of simplicity, and opens the brand to a global audience.

Digitizing the store experience

The generous use of white space gives each element the space it needs to breathe, and follows the same aesthetic as the brick and mortar experience.

King & Partners provided art direction and guidelines for eCommerce photography to ensure that all products performed optimally within the new site design.

Shop how you want

Like a good sales associate, the site reveals information when you want it, easily accessible without being in your face.

You can shop by product category or shop the collection look books.

A flexible platform

The site is powered by Sellect, which provides the brand with international reach across several currencies and languages.

Sellect’s front-end flexibility allows for an unhindered site design and personalized features.

Be inspired

Inspired is a platform for brand content within the eCommerce site. Integrated with Sellect Social and a CMS, the brand can publish editorial content, social content, and even stream playlists.

The Judith & Charles site is an intimate, yet powerful, exploration of the brand that drives users to shop again and again.