Hyatt brought on King & Partners to tell the story of Alila.
Alila is the sublime combination of authentic connections, sustainable living, and awe-inspiring experiences that create space to think, breathe and restore. Each Alila property connects guests to the world around them and to themselves. Alila embraces a sense of wonder to help people feel something unexpected and new, reminding us how meaningful it is to be here and present.
We establish an impactful strategy, a recognizable visual identity, and a distinctive brand system for its global portfolio of properties. We developed content strategy and art direction for the main brand along with the individual hotels and resorts. We then began our digital design to showcase the breadth of Alila’s offerings. To bring the brand to life, we developed the main brand website and 19 individual property sites. Each site includes seamless UX, inspiring copywriting, and a thoughtful content direction–creating the true start of every meaningful guest journey. We then delivered advertising design, social media mock ups, guest experience touchpoints and collateral.