Managing paid search campaigns for ecommerce and hospitality clients across Google Ads formats such as Search, Display, Shopping and YouTube.
Tracking pacing and delivery, ad creation, campaign launches, optimizations, reporting & analytics.
Participate in brainstorm strategy sessions, collaborate with creative teams and senior paid media managers to ensure flawless campaign execution and QA prior to launch.
1-2 years of experience in Paid Digital Marketing. Has a strong foundation in Paid Search, and engages in and understands best practices across all major platforms.
Experience developing, optimizing, analyzing, and reporting on campaigns in Google Ads.
Understanding of competitive metrics (such as Search Impression Share) and how to balance demand within budgets to achieve the best ROI.
Experience driving revenue through 3rd party platforms such as Amazon or other marketplaces.
Solid knowledge of MS Excel (pivot tables, VLOOKUPS and formulas) and general knowledge of other office applications.
Ability to think on your feet and work independently with limited resources on multiple tasks being deadline driven.
Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.