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Email Marketing Specialist – NYC

Send resume and cover letter to jobs@kingandpartners.com

 

The Email Marketing Specialist is RESPONSIBLE FOR

Executing emails and SMS within various email service providers, including marketing automations as well as newsletters

Working cross-functionally with copy, creative & account management partners

Regular reporting on key performance indicators throughout the email funnel

Balancing data-driven marketing with strong creative & branding needs

Executing segmentation and targeting based on engagement and other attributes

Working with clients across industries, including hospitality, fashion and DTC businesses, especially focused on the luxury industry

Quality assurance for marketing emails and SMS, including the use of third-party tools

 

MUST HAVE:

Two years experience in email marketing & familiarity with A/B testing

Some HTML experience required, AMP scripting preferred

Experience working in at least one email service provider (ESP) or customer relationship management (CRM) tool

Growth & customer acquisition mindset with a view to achieving revenue objectives

Attention to detail and strong QA capabilities

Experience with some reporting tools, such as within email service providers or Google Analytics, and a demonstrated ability to communicate data-driven insights

General knowledge of digital marketing best practices