April 22, 2017
King & Partners is collaborating with the CFDA to improve designers’ online presence. The initiative comes at a time when brands are limiting the amount of inventory sold to third-party retailers in an effort to realize vertical supply chains.
Founder and creative director Tony King offers a suite of services to clients of his namesake agency. From branding, digital and social media strategies to web site development, King has fostered the digital footprint of many of the worlds best fashion brands.
One of the King’s newer extensions, Sellect offers ground-up eCommerce platforms for online fashion and lifestyle experiences. As CFDA aims to cultivate and advance U.S. designers, the alignment comes at a pertinent time as eCommerce evolves into mobile-commerce.