Deceptively Simple. Impeccably Functional
Victoria Beckham partnered with King & Partners for an initial launch to create a fresh look for her brand’s digital presence that reflected the unfussy minimalism of her design philosophy. The site is equally split between LOOK (content) and SHOP (commerce) sections, and features an intuitive single-layer navigation. Videos and GIFs provide a sense of dynamism and movement, and the LOOK section features a responsive asymmetric grid (phase two of the site will be fully responsive). The apparent simplicity of the site architecture belies the sophistication of its design and development; the product is showcased, not the technology, nonetheless this is cutting edge stuff.