Made for Sharing
Stuart Weitzman asked us for ideas to digitally activate their latest campaign video, starring Kate Moss in London wearing their signature boots. We created a digital marketing campaign to get people engaging around the film, making and sharing their own Instagram photos and videos of themselves in Stuart Weitzman shoes and boots, hashtagged #madeforwalking. We designed and built a page for the initiative to live on the Stuart Weitzman site, and user-created content populated the experience as they created and posted it along with the hashtag. Contests and giveaways drove users to share and like, and the whole experience surprised and delighted, and brought the film to digital life.