Celebrating the Unconventional
London-based Mary Katrantzou didn’t want a typical cut-and-dried eCommerce site. She came to us asking for a brand experience that felt like a series of rooms for discovery, with shopping, collections and content each in its own distinct, unconventional home. So we built her a digital home featuring literal architectural details that change as users explore. The shop features online exclusives, the ability to look at what customers are shopping in real-time, and beautiful detailed product photography. Current and past collections are viewable in a filterable carousel, designed at Mary’s request to look like a cascade of glass sheets. As her many followers know, Mary Katrantzou has a very active social media presence, and the content section of the site is resultantly rich, featuring backstage show imagery, her many collaborations in the fields of fashion and art, and lots of Mary’s own images and inspirations. Powered by the Sellect eCommerce, Content and Social platform, Mary Katrantzou’s digital presence is now as vivid and exciting as her collections.