A Platform as Sexy as its Content
Mario Testino is the renowned photographer behind some of the fashion industry's most iconic images. Over the past four decades, the Peruvian lensman's sensibility has been a hallmark of publications including Vogue, Vanity Fair and V, and he has crafted and contributed to the brand identities of an astonishing number of leading fashion houses. Testino's rich archive of imagery forms the core of the newly redesigned mariotestino.com, a discreet, easily navigable platform that emphasizes the photographer's energy and lush sensuality. With sections devoted to Testino's still images, videos and monographs, the site encourages viewers to interact with the work and create “Folios“, personalized collections of high-definition favorites that can be shared via various social media channels. Personalization and interactivity are key elements of the redesign for both the viewer and creator. The site features a blog titled “Where in the World“, helmed by the photographer himself, which includes exclusive, real-time, behind-the-scenes photo and video updates from locations around the globe.