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Made in Italy, Powered by Sellect

The Luciano Barbera digital flagship characterizes fine dressing - confident yet quiet, informed by intelligence and good taste.

Customers can shop the site by product category or by collection. This shoppable collection lookbook feature was created by Sellect for the unique needs of fashion brands. Another unique platform feature, Sellect Social, allows the brand team to aggregate, curate, and publish Instagram content to the website, strengthening brand messaging with a regular influx of fresh content. Social content is mixed with brand stories about styling, new product launches, and press. The Heritage section provides a narrative for site visitors to learn about the brand’s Italian origins and the fine level of craftsmanship that is devoted to each garment.

Many eCommerce platforms restrict the front end site experience, and cause back end inefficiencies. The Sellect platform's user-friendly back end and limitless front end made it the right eCommerce fit for the brand. With the partnership of the Sellect eCommerce team to handle all back end optimizations, updates, and security, the Luciano Barbera team can focus on customers and product.