The intimacy of an in-store experience, online.
La Prairie is a luxury skincare brand harnessing the power of science to provide anti-aging solutions to a variety of skin types. Known for their in-store skincare consultations, they sought to recreate that personal experience on their website. A dynamic new homepage takeover design immerses users in the product. King & Partners creatively digitized the La Prairie Diamond Service experience through the design of and copywriting for an interactive tool that drives users to the campaign landing page from a promotional content slot. By embodying the phrase, "What brings you to La Prairie today?" this feature recreates the intimacy of an in-store product discovery, online. Education on collection benefits and ingredients ultimately cultivates customer engagement and drive users along the path to purchase.