The Beauty of Simplicity
King & Partners created a beautiful and easy-to-use ecommerce experience by introducing an overall site design that embraces the beauty of simplicity. The generous use of white space gives each element the space it needs to breathe, and follows the same aesthetic as the in-store experience. The site balances brand content with commerce, allowing users to purchase items easily, whether they be exploring lookbooks and the Inspired section, or perusing product pages. Art direction of product photography was handled by King & Partners, to ensure that all products performed optimally within the new site design. Like a good sales associate, the site reveals information when you want it, hidden but easily accessed, so as not to hinder the the shopping experience.
JudithandCharles.com is powered by the Sellect platform, which provides the brand with international reach across several currencies and languages. Sellect's front-end flexibility allows for an unhindered site design and personalized features. The site is an intimate, yet powerful, exploration of the Judith & Charles brand that drives users to shop and engage.