Bespoke. Chic. Intimate.
King & Partners designed and built CRFashionBook.com, an online extension bespoke to the legendary fashion editor Carine Roitfeld's much-anticipated new magazine, CR Fashion Book. Powered by Tumblr and playing on the semiannual magazine's theme of rebirth, CRFashionBook.com will act as a personal digital diary for Carine herself, as well as a daily destination for the fashion world to be inspired. The site highlights three main sections: The Book which features exclusive fashion, travel and lifestyle stories; The Envelope, which is a daily update of Carine's latest passions; and The Wall, which displays an eye-catching visual grid that displays all current content. For industry watchers, CRFashionBook.com offers an immediate glimpse into Carine's world and everything that moves her – from posts about the latest fashion shows to promising designers — real time into The Envelope section.