A Fashion Icon’s Digital Universe
Carolina Herrera is one of the most internationally beloved and respected fashion designers working today. With the namesake Carolina Herrera brand, the lifestyle ready-to-wear collection CH Carolina Herrera, the bridal line, and fragrances, there was a challenge to make sense of each brand within the global brand digital universe. The previous website put each brand into a silo, disrupting the user experience. With the need for a full relaunch, our objectives were to establish clear user paths to each brand, reflect the quality of the in-store experience, and create a consistently elevated and engaging digital brand deserving of the Carolina Herrera name.
King & Partners designed and developed a site that provides connectivity and consistency across all of the brands, letting each individual brand distinguish itself through content. The site is designed to support a variety of content, including collections, runway, social, video, photography, editorial, and eCommerce. This blend of content invites the Carolina Herrera audience to enjoy an immersive journey of discovery, regardless of location. We brought the story of the brand alive in a dedicated timeline called The Story, artfully combining moving image, still image, animation, and text.