A Sleek Digital Flagship for a Landmark Brand
Kenneth Cole Productions came to King & Partners seeking a redesigned eCommerce experience that would accurately express the brand re-positioning and open up appeal to new target demographics. King & Partners responded with an elevated creative strategy that pulled apart the siloed sections of content and commerce, blending them together to create a comprehensive experience aligning with global brand objectives. The result is an digital flagship that simultaneously drives sales and brand engagement.
It was important that the new site protect current online revenue streams, while increasing eCommerce conversion rates, so we strategized a user experience that made path to purchase a priority.
The Explore section is the home to a mix of social media, editorial, campaign, and social responsibility content, all of which is sprinkled throughout the site - the appropriate solution for a brand that uses product to make a bigger, more meaningful impact on the world.
We worked collaboratively with Demandware implementation partner Media Hive to ensure that all creative would effectively work within the functionality requirements of the platform, while pushing the platform limits to create something meaningful and unique.
Our ideas for Feature Shop landing page design and content has rolled into a refreshed approach for overall brand art direction, with digital content influencing in-store content, and vice versa. The new KennethCole.com is a culmination of collaborative thinking, where design and technology, and digital and in-store, influence each other to reach common goals. King & Partners is pleased to continue working with Kenneth Cole Productions on creative initiatives to enhance and evolve the brand across all touchpoints.