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A Fully Integrated Digital World

Elie Tahari required a solution from the ground-up that would improve both the global customer experience and the internal workflow of the eCommerce business. Our objectives were to increase conversions and provide customers with a personalized, engaging shopping experience.

The new fully responsive website is powered by Sellect, King & Partners’ fashion-focused eCommerce platform. Sellect provides the Elie Tahari brand with the support, flexibility, and technological innovation that is required to successfully manage their global eCommerce business in a self-sufficient manner. The site’s fully integrated technology provides a seamless experience for international audiences - geolocation anticipates customer location based on IP address to display relevant currency, stock and shipping information, ensuring that customers enjoy a personalized shopping experience regardless of their location.

King & Partners crafted a sophisticated content strategy and user experience to create a clear path to purchase while encouraging casual browsers to discover shoppable brand content. The result is a fully-realized digital home for one of America’s most influential designers, built to last, trend after trend.